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Being first in the search results is not always the right thing

The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don’t take the time to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization. Suppose you sell ovens on your website. Many webmasters think that it would [...]

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Patent analysis: how search engines deal with inbound links - Part 2

After part 1 of patent analysis, here is part 2 of it (last part). How do search engines calculate the weight? Search engines consider how often each word or word sequence can be found in link texts pointing to a particular page and how often the token appears in the index. Search engines might assign the greatest importance [...]

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Patent analysis: how search engines deal with inbound links - Part 1

This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts. Why are link texts important? All major search engines pay close attention to the [...]

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How to GEO target Google

Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States. Google’s market share outside the US: Google is the biggest player in the US market. They [...]

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Does your domain name prevent your website from getting high rankings?

The top level domain of your website can have an influence on your website rankings. Last week, many websites with a special top level domain were delisted from Google’s search results. No [...]

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Google’s -60 penalty and how to avoid it

During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty that Google applies to websites in which it has lost trust. What has happened? Some webmasters found websites that were listed on position 61 in Google’s search results that had Google Sitelinks below [...]

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SEO is going to Die?

Yesterday I noticed an interesting post from Shoemoney about the future of SEO. He got interviewed about this subject and one of the questions he got asked about was what he thought about the future of SEO (Search Engine Optimization). Shoemoney is pretty clear about this question, he thinks SEO has no future. SEO will [...]

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A major Google algorithm update might be on the way

Webmasters in a discussion forum have noticed changes in Google’s search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google’s search results? What changes did webmasters notice in Google’s search results? Not all webmasters noticed the same changes. Here’s an overview of what [...]

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