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Patent analysis: how search engines deal with inbound links - Part 1

This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts. Why are link texts important? All major search engines pay close attention to the [...]

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How to GEO target Google

Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States. Google’s market share outside the US: Google is the biggest player in the US market. They [...]

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