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Being first in the search results is not always the right thing

The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don’t take the time to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization. Suppose you sell ovens on your website. Many webmasters think that it would [...]

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Patent analysis: how search engines deal with inbound links - Part 2

After part 1 of patent analysis, here is part 2 of it (last part). How do search engines calculate the weight? Search engines consider how often each word or word sequence can be found in link texts pointing to a particular page and how often the token appears in the index. Search engines might assign the greatest importance [...]

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