Tag Archive | "Google"
How long can a text link be if it should improve your rankings?
The words that are used in the links to your website have an effect on the search engine rankings of your website for these keywords. For example, if very many websites use the word “blue widget” to link to your website, it is likely that your website will get a high ranking on Google for [...]
Continue reading...Google analyzes over 200 ranking factors
Tuesday, October 21, 2008
According to the article in Google’s blog, Google analyzes more than 200 signals (we call them ‘ranking factors’) to specify the position of a web page in the search results: “Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most [...]
Continue reading...Difference between spammy SEO methods and ethical SEO methods
Sunday, October 19, 2008
If you use spammy SEO methods, you will quickly get high rankings on search engines. Unfortunately, Google will completely remove your website from the search results as soon as they find out that you use these methods. If you use ethical SEO methods, it will take longer until you get high search engine rankings. However, your [...]
Continue reading...Another spam trick to get higher rankings in Google’s local results
Saturday, October 18, 2008
Yesterday we discussed this crazy spam technique executed by the Chinese! Today a spam trick which is easier to believe. It seems to help if the address of a business is close to the city center or the main station. If a business gets a post box close to these locations and submits that address to [...]
Continue reading...Crazy New Spam Trick
Friday, October 17, 2008
This spam trick is a little hard to believe, but some get higher rankings in Google’s regular results using this “technique” It seems that some webmasters hire cheap Chinese workers to get higher rankings on Google. As strange as it sounds, these webmasters pay couriers on bikes to drive to various Internet cafes, search for their [...]
Continue reading...Four important rules: how to get a #1 ranking on Google
Wednesday, October 1, 2008
A number 1 ranking in Google’s search results for the right keyword can mean a lot of visitors and a lot of sales. That’s why so many people want to be on Google’s first result page. Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the [...]
Continue reading...Being first in the search results is not always the right thing
Thursday, August 21, 2008
The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don’t take the time to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization. Suppose you sell ovens on your website. Many webmasters think that it would [...]
Continue reading...Patent analysis: how search engines deal with inbound links - Part 2
Wednesday, July 23, 2008
After part 1 of patent analysis, here is part 2 of it (last part). How do search engines calculate the weight? Search engines consider how often each word or word sequence can be found in link texts pointing to a particular page and how often the token appears in the index. Search engines might assign the greatest importance [...]
Continue reading...Patent analysis: how search engines deal with inbound links - Part 1
Wednesday, July 23, 2008
This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts. Why are link texts important? All major search engines pay close attention to the [...]
Continue reading...How to GEO target Google
Wednesday, July 16, 2008
Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States. Google’s market share outside the US: Google is the biggest player in the US market. They [...]
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Monday, November 3, 2008
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