After creating your final website layout and everything is ready, you need to promote your site to get traffic in! Promotion is a vital step in survival of your website. Without promotion no one will ever know about your site and your quality content or products will not be noticed.
Lot of webmasters gets too excited and are going to spam everywhere they can. This is not the right thing to do. It might get you a dozen of visitors in the first few days, but your reputation is screwed. For a good post on how to build your reputation as a blogger, check out this post from ViperChill.
Don’t promote your website when it is still under construction. No one wants to be on a website that is done for 50%. You should start promoting when your site is fully functional otherwise visitors might get bad impressions and will not return.
Wrong methods of website optimization. We still see websites that uses this method to hide text by changing its color with the background color, making it invisible to see for visitors (at first sight). Your site will get penalized for these actions, so better not try them. There are a lot of other black hat techniques that we are not goinig to discuss here, it might bring you at wrong ideas 
We hope you got a idea now what not to do. Hope you learned something from it!
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