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After part 1 of patent analysis, here is part 2 of it (last part).

How do search engines calculate the weight?

Search engines consider how often each word or word sequence can be found in link texts pointing to a particular page and how often the token appears in the index.

Search engines might assign the greatest importance to words that appear the least frequently in the search index. The reason for that is that those words are often more specifically related to the searched topic.

In addition, a token that appears very often in link texts that point to a special web page could be given higher weight. Tokens that appear very frequently in the search index (”site” or “best”) might be discounted because they are not relevant to the special topic.

What does this mean to your website?

All major search engines use this method to rank web pages. If you want to get high rankings on search engines, you must make sure that your web site has good inbound links with the right link texts.

Optimized web pages are important to tell search engines that your website is relevant to your keywords. Good inbound links with the right link texts will enforce the relevancy of your pages for your keywords.

What you have to do to get high rankings on Yahoo and Google?

1. Optimize your web pages for your keywords. While it is possible to get high rankings for a keyword if you have enough inbound links that contain that keyword, it is much easier to get high rankings for a special keyword if your web page has been optimized for that keyword.

2. Try to get as many inbound links as possible. The links to your website should use your targeted keywords in the link text. Do not use the exactly same text over and over. Vary your link texts and use related but different expressions for the links to your site.

The Yahoo patent confirms the methods that modern search engines use to rank web pages. If you follow the tips and tricks above, your website will get the best possible rankings on Yahoo, Google and other major search engines.