Google has upgraded AdSense in yet another important couple of ways this week.  After all, if something’s bad, you don’t want to deal with it for half of a workday, right?  And it’s bad regardless of how much other stuff you’ve previously deemed bad.  So have a gander at improvements to the Competitive Ad Filter.

First, a post on the Inside AdSense blog acknowledged, “In the past, the Competitive Ad Filter sometimes took up to several hours to block URLs you’d entered.”

It then continued, “Knowing you’ve wanted a faster filtering system, we’re excited to let you know that URLs added to your Competitive Ad Filter are now usually blocked within 30 minutes.  We hope that this will help you quickly make changes to maintain a positive user experience on your sites.”

The post also stated, “At the same time, a growing number of you have let us know that you’re running out of space in your Competitive Ad Filter.  Now, you can add up to 500 sites to your filter list, more than double the previous limit.”

Try not to shoot yourself in the figurative foot going wild with these upgrades; remember that advertisements contribute to your bank account.

Otherwise, well, have fun eliminating bad stuff with greater efficiency.