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Google releases a robots.txt generator

Google’s generator is designed to give you an easy and interactive way to build a robots.txt file. It can be as simple as entering the files and directories you don’t want crawled by any robots.

Google uses massive amounts of data to combat fraud

Fraudsters know that clicking on a certain ad will create anomalies in the data that will trigger further investigation of their IP addresses, methods, or the targeting of a particular advertiser’s ads. So they try to ‘even out’ the anomalies by creating more impressions to balance out the clicks, and other attempts to make the fraud seem more ‘real.’ But all this does is dig them in deeper, creating other anomalies.

Will you be sued over your ad copy usage?

There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google’s trademark complaint process.