After part 1 of patent analysis, here is part 2 of it (last part). How do search engines calculate the weight? Search engines consider how often each word or word sequence can be found in link texts pointing to a particular page and how often the token appears in the index. Search engines might assign the greatest importance [...]
Continue reading...23. July 2008
This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts. Why are link texts important? All major search engines pay close attention to the [...]
Continue reading...16. July 2008
Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States. Google’s market share outside the US: Google is the biggest player in the US market. They [...]
Continue reading...13. June 2008
The top level domain of your website can have an influence on your website rankings. Last week, many websites with a special top level domain were delisted from Google’s search results. No [...]
Continue reading...21. May 2008
People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you: 1. Link building is important Links are like votes for a website. The more votes a website has, [...]
Continue reading...15. May 2008
During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty that Google applies to websites in which it has lost trust. What has happened? Some webmasters found websites that were listed on position 61 in Google’s search results that had Google Sitelinks below [...]
Continue reading...9. May 2008
Yesterday I noticed an interesting post from Shoemoney about the future of SEO. He got interviewed about this subject and one of the questions he got asked about was what he thought about the future of SEO (Search Engine Optimization). Shoemoney is pretty clear about this question, he thinks SEO has no future. SEO will [...]
Continue reading...9. April 2008
Webmasters in a discussion forum have noticed changes in Google’s search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google’s search results? What changes did webmasters notice in Google’s search results? Not all webmasters noticed the same changes. Here’s an overview of what [...]
Continue reading...2. April 2008
Google releases a robots.txt generator Google’s generator is designed to give you an easy and interactive way to build a robots.txt file. It can be as simple as entering the files and directories you don’t want crawled by any robots. Google uses massive amounts of data to combat fraud Fraudsters know that clicking on a certain ad will [...]
Continue reading...26. March 2008
Yesterday we discussed the first 2 points of why your website may look like spam to search engines! Today we are discussing the two other points. 3. Link factors that can indicate a spammy website: Spammy websites often have many links to other spam and low quality websites. Low quality websites aren’t likely to have links from [...]
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23. July 2008
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