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Site Promotion Mistakes

After creating your final website layout and everything is ready, you need to promote your site to get traffic in! Promotion is a vital step in survival of your website. Without promotion no one will ever know about your site and your quality content or products will not be noticed.

Lot of webmasters gets too excited and are going to spam everywhere they can. This is not the right thing to do. It might get you a dozen of visitors in the first few days, but your reputation is screwed. For a good post on how to build your reputation as a blogger, check out this post from ViperChill.

Don’t promote your website when it is still under construction. No one wants to be on a website that is done for 50%. You should start promoting when your site is fully functional otherwise visitors might get bad impressions and will not return.

Wrong methods of website optimization. We still see websites that uses this method to hide text by changing its color with the background color, making it invisible to see for visitors (at first sight). Your site will get penalized for these actions, so better not try them. There are a lot of other black hat techniques that we are not goinig to discuss here, it might bring you at wrong ideas ;)

We hope you got a idea now what not to do. Hope you learned something from it!

Are your AdWords results getting worse?

If you find that your pay per click prices are going sky high, while your conversions are going down, you should check your AdWords strategy. In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and pay per click prices.

The following two strategies are often a quick fix for underperforming AdWords campaigns:

1. Optimize your landing pages for your visitors

Attracting customers to your website through Google AdWords is one thing. It is a completely different thing to persuade visitors to your website to fulfill the goal of your landing page, e.g. to buy your product.

Google AdWords cost you money as soon as a potential customer clicks on your AdWords ad. It makes no difference whether your destination URL is up or not, or whether the potential customer leaves your website prematurely because it loads too slowly.

If you want conversions, your landing page must have a clearly defined goal. It must guide the visitor and it must contain a clear call to action. Your website visitors must be able to see within seconds what’s in for them when they visit your website.

2. Optimize your landing pages for Google’s spider

Google uses the Quality Score to determine the position and the cost of an ad. If possible, include the text of the AdWords ad and the most important keywords on your landing page.

It often helps to optimize the landing page for the keywords with the highest click through rate (CTR). A web page that can get high rankings in the organic search results will also get a high Quality Score for that keyword.

Google’s Quality Score also includes other factors. Actually, Google uses four different Quality Scores to determine when and how ads are displayed.

Using tightly themed ad groups with related landing pages is the first step to get better results with Google AdWords.

When and how to promote a blog!

Everyday thousands of new blogs are started but only a few percent will keep blogging and getting the traffic! This blog is very new, so new that it is not worth promoting yet. So when should you start promoting your blog? You should start promoting your blog when you have at least more then 10 posts on it! New visitors want to read and not see 1 or 2 posts with no interaction!

Know how to promote your blog! In the past we had another blog running and with that experience in the back of our heads we are going to make Monetize Pro a real brand! First promoting it by commenting a lot on other (related) blogs. With good comments on other popular blogs, you are on a very good way getting traffic. People read comments and do click through!

Another way to promote your blog is making guest posts for other blogs! This is most likely one of the best techniques to promote your own blog! You should make these blog posts of very good quality so people are becoming interested in your blog and what you have to say on your own blog! This is something Monetize Pro is definitely going to do in the future.

Interact with other bloggers. Don’t hesitate to link to other blogs. When you give out links you are getting links back. It will be very hard to make your blog a success without the help of others. You need backlinks to gain popularity and getting more visitors!

Make sure your content is useful and people can do something with it or learn something from it. Ofcourse you can ramble about several topics that interests you, but don’t do this too much.