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AdSense’s Contextual Targeting Capabilities Improve

Sites about farm animals, fat people, and casualties of war should not all feature the same ads.  But if they all use the term “cow,” they might.  And so Google’s trying to update AdSense’s contextual targeting capabilities for the sake of serving better ads and letting advertisers and you make more money.

A post on the Inside AdSense blog states, “[T]his week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.  You won’t need to update your AdSense account or ad code, as these changes will be applied automatically.  In many ways these types of improvements are par for the course at Google - but I wanted to let you know about the kinds of improvements we’ve been focusing on.”

The post then continues, “Please keep in mind that these changes won’t affect how other types of ads are matched to your sites; for instance, you’ll continue to see placement-targeted ads when advertisers bid to appear specifically on your pages.”

Google’s interested in hearing your feedback if you notice any differences.  And hopefully you will, because misplaced ads of the sort we mentioned earlier really don’t do anybody much good.

This might be a good time to do a little research and make sure (if you haven’t already) that your keywords don’t have multiple meanings, too.

Writing a link exchange request that is not spam

Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam.

However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren’t spam.

Get the reader’s attention

If you want people to read your link exchange message, it should not sound like the dozens of other emails that the webmaster receives. Use the recipient’s real name throughout your message. If your message starts with “Dear webmaster” then it’s likely that it will be moved to the trash. Be personal. Write a personal message for each recipient.

Use a real email address with a real name as the sender address. Free email addresses and email addresses with numbers look spammy.

Get the reader’s interest

What’s in for me? You should answer that question as soon as possible in your email.

Do not list any features. Focus on benefits. First, nobody is really interested in the great features of your website. Tell the recipient how your website solves his problems or the problems of his readers.

Appeal to the ego of the recipient. Tell the recipient that you list only 10 websites in this special category and that he is in that top 10 list. It’s easier to convince people if you appeal to their ego.

Create desire

The recipient of your link exchange message won’t react to your request if you don’t create desire.

To create desire out of interest, you can tell the recipient that you downloaded his ebook, subscribed to his newsletter or RSS feed, etc. The other webmaster is more likely to reciprocate if you have done something in advance.

Give the recipient the feeling that he’s special. Include your phone number in your email message. Summarize why the recipient benefits from linking to you.

Make action as easy as possible

Don’t make the recipient think. Make the linking process as easy as possible by giving him copy/paste HTML code with your link information. Of course, the code should only be an option and you should not insist on that code. If the webmaster want’s to use another code to link to your site, that’s okay.

New Blog Design

It was definitely time for a new blog design. I feel like this blog is currently a nice beginning to make things really big. I runned several blogs in the past, and still run some, but never had a blog with more than 150 rss readers. I got the feeling that this blog can become one!

In 3 weeks I am finished with my 5 month during internship at a mortgage / insurance company. This internship took most of my time last 4 months which is the reason I didn’t blog much.

At the end of 2008 I found some time to make new business plans for 2009 and setted up some goals I want to achieve! One of the goals is to gain at least 200 rss subscribers in 2009 and make this blog worth reading.

I will mainly blog about news in the seo area and about projects I am working on. I will also reveal strategies how I make money online. Currently I am working on a few newly sites, I started these last month to make a good begin to work with when I am completely finished with my internship.

My newest website purchase is HQ Wallpapers! A site that provides high quality wallpapers.

New Blog Design on the way

This design just ain’t working. It doesn’t have the nice fresh feeling I want it to have. That is why I am currently browsing the web to find a new fresh theme! The idea behind it is also to motivate myself to post more!

Also, my new ecommerce site: Xbox Live Subscriptions, is doing a great job, sold 5 cards in the last 2 days. The profit is not much, but it is a start! If this site can sell 10 cards a day, it will be a nice earner. Currently working hard on SEO on this website, which will be hard I guess.

Planning to use adwords to in the next month, I will share the details with you, also when I fail!

Make sure you subscribe to my feed to stay up to date!

Halo Wars Blog dot Com

This is a domain name I hold for quite a long time now, I putted a cheap looking blog on it some time ago and it actually gets some traffic and clicks, it is currently making around $1 monthly, which is nothing to be honest!

As I am getting more active again lately to earn some nice cash, I am going to transform this blog into a good looking, monetized blog about Halo Wars!

Will keep you guys updated on what I change and how I build more links for this one! Make sure you subscribe to my feed to stay updated!

10 RSS Subscribers - Claim your $10

Currently this blog is at 10 RSS subscribers! It broke into the 2 figures, which is not very impressive at first sight, but it is an improvement! Shoban from crackup dot net is the 10th subscriber, thanks for that!

Unfortunately I failed to get 20 subscribers at the end of October, that is why I give away $10 to the first commenter of this post as stated in one of my previous posts! Comment and claim this $10 :)

The earnings of this blog in October were $20 by the banner that is sold for the length of one month! Hope to get more success in November and really break into the 20+ subscribers! I will hold a money contest upcoming week so stay tuned and subscribe to my rss feed!