Monetize Pro

You see it right, I am starting a new webmaster forum again! Why am I doing this? Because I really like communities and I know what it takes to create a succesful forum now! Did it in the past and it was my most succesful site ever (in money terms). Now, almost 6 months after the sale I decided to create a new forum again and hope to get the same succes as I had in the past!

As you can see there is not much activity yet, because it is started only 2 days ago! The forum will also have a unique directory and later on will offer products for sale (that’s why it has the name perfectoffer.com).

If you are bored, or want to join a nice place to hangout and chat with other webmasters, you should join the community Just keep an eye on it and I will update you guys here on how the progress goes!

I am using Vista for a long time on my laptop now, but never downloaded any vista themes or any mods for it! Today a friend referred me to this vista theme site and I just downloaded some of them! They have some real nice themes up for download (free ofcourse).

Some of the better ones are:

Windows Vista Chocolate Theme
Aero Fresh Vista Theme

If you also are a vista user and want to pimp it up a bit, check this site out!

Bookmarks: Sony Ericsson Themes & Samsung Themes

The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don’t take the time to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization.

Suppose you sell ovens on your website. Many webmasters think that it would be a good idea to optimize the website for keywords such as “oven” or “furnace”. It’s not and we’ll tell you why relying on the seemingly obvious keywords will cost you a lot of time and money.

You might lose money with every keyword

A new pay per click study shows that it is not profitable to have the first position for one to two words keywords. The most profitable positions in the paid results for short keywords were the fifth and the sixth position. Keywords that consisted of three-words were profitable when the website was listed in the second or third position.

Why do people lose money when they bid for the first position?

One or two-word keywords are very general. That means that many companies think that their websites are relevant to these keywords. Many companies bid on the keyword and the keyword becomes very expensive.

expensive keywordsIn addition, general keywords don’t attract targeted visitors. People who enter “oven” in a search engine might be looking for an oven manual, they might search for dutch oven recipes, for industrial ovens and many other different things.

They might not be interested in buying a new oven, even if you offer them on your website for really good prices. That means that the keywords are expensive and the visitors that you get through these short keywords are not targeted. For that reason, it is very difficult to get a positive return on investment for these short keywords.

Keywords that consist of three or more keywords are much more targeted and they have less competition. For example, it is much better to have high rankings for keywords such as “buy an oven” or “smith oven model xp356″ if you sell ovens. People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

In addition, fewer people bid on multiple word keywords. For that reason, it makes sense to focus on these words.

How does this apply to organic search engine results?

While you don’t have to pay for every click if your website is listed in the organic search results, it takes some time and work to get listed in the top 10 results.

The competition for general one or two-word keywords is much higher than the competition for specific keywords that will deliver targeted visitors to your website. If you want to have a good return on investment, you should concentrate on multiple word keywords. These keywords deliver much better visitors and it is easier to get high rankings for them.

You will lose a lot of time and money if you optimize your web pages for the wrong keywords.

Good link texts can give your website a boost in Google’s search results. Unfortunately, many webmasters still don’t take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links.

What is a link text?

anchor linkThe link text is the link that is used to link to another web page. It is the text between the anchor tags. That’s why some people call link texts anchor texts.

Why are link texts important?

Google and other major search engines heavily rely on link texts to specify the position of web pages in the search results. If many websites link to a web page with the link text “mp3″ then Google thinks that the web page must be relevant to the keyword “mp3″. For that reason, the web page will get a ranking boost for that search term.

The more often a keyword appears in links to your website, the better your rankings for that keyword will be.

How to write good links

There are a few easy tips that will make your links more useful for both web surfers and search engines:

- Write your texts as if there were no links. Search engines like links that are in the normal text of your web page.
- Do not describe the mechanism behind the link but the purpose of the link
- Use clear and descriptive text for your links. The link text should be meaningful enough to make sense when read out of context.
- Avoid unpleasant surprises. If the link goes to a web page that starts a movie or downloads a file then you should mention this in the link

Many website visitors do not read the text on a web page but scan the highlighted keywords. For that reason, your link texts should be easy to understand even if people haven’t read the surrounding text.

Use keywords in your link texts whenever possible. The more often a keyword appears in a link to a special web page, the better are the chances that this web page will get high rankings on Google for that keyword.

This is a basic list of key things that are critical to having a successful online business. This article is more for the person who is new to online business rather than the seasoned professional.

1. Design

I really can’t stress enough how important a professional-looking design is for attracting sales. Quite frankly, many people will just not trust a site that is poorly designed. You want your customers to feel that every aspect of your business is taken seriously so they can feel secure and confident that you will not rip them off. Presenting your business in a sloppy or ugly manner is just not the way to build that confidence.

2. Usability

This ties right in with design. Make sure the design of your site allows for easy navigation for your customers and makes the process of checking out as hassle-free as possible. Make sure that they can find anything that they would be looking for easily. Remember that your competition is just a few clicks away, and they can just as easily go elsewhere.

3. Marketing

Obviously marketing is of tremendous importance, perhaps even more so on the Internet, than in the physical world. Unlike a brick and mortar store, where it is easy for people to drive/walk by and see you, you cannot stand out on the Internet without a great deal of effort.

Thankfully, there are many ways to help you get found like search engine marketing, social media marketing, email advertising, PPC, banner ad campaigns, etc. The more Internet marketing methods you utilize, the greater chance you have of being discovered by potential customers. Just make sure your site is presentable when they get there.

4. Reputation

As many others and I have discussed repeatedly, it is important to manage your online reputation to the best of your ability. Search for yourself on search engines, and be careful of what information you put out there about yourself. This includes social media sites, blog comments, forum posts, and anything else your name may be attached to. It is also good to find out what others are saying about you, and to do your best to counter any negativity by any means necessary.

5. Price

Just as your lack of usability can drive customers to your competition (which is again, only a few clicks away), so can your lack of competitive pricing.

It’s one thing if you are offering your goods/services at the same price as everyone else, but if they are higher, most customers will just as soon go elsewhere than pay more to go with you unless you truly offer something extra that they’re interested in.

You will do well to remember the above five points when starting an online business. Just because you finally have a website, does not mean that you will automatically get those online sales.